AO.com has announced that it is now one of only twenty businesses in the world to have received over 100,000 Trustpilot reviews.

The Manchester-based online electrical retailer is the only online electrical retailer in the list, and has a 95% great or excellent score.

“As an online only retailer, our reputation is massively important to us,” said AO.com Chief Brand and People Officer Michael Bates on the milestone.

“Our commitment to making our customers happy has always been the backbone of our business. We feel this milestone is a huge badge of confidence from our customers and we want to thank them for taking the time to leave a review.”

The number of reviews received puts the business in the top 0.01 per cent of companies.

“Building trust in brand that also requires behaviour change from the consumer is tough”, said Trustpilot’s European Marketing Director Alan Duncan.

“As one of the UK’s leading retailers, AO.com instinctively understood the value of both listening to their customers to shape their business and amplifying their feedback as a great marketing tool.

“Achieving 100,000 Trustpilot reviews shows AO.com's commitment to being a truly customer-centric business and in turn how keen their customers are to shout about their experience with the company”.