Callaway golf clubs which “wouldn’t have existed without artificial intelligence” could be headed to next year’s Ryder Cup.
The company claims it “creates products designed to make every golfer a better golfer” and unveiled two new clubs that it is touting as the most innovative and technologically advanced in the company’s history.
AI was used to design the faces of the new driver and fairway wood in its new Epic Flash series, which Callaway claims can make drives longer and increase ball speed.
“This design might have never been arrived at without AI; the design defies convention,” it stated.
“A new driver face design typically takes eight to ten iterations. Through machine learning, our computers cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.”
Callaway’s Epic Flash Driver retails around $530 while the Epic Flash Fairway Woods are around $300.
They will be available in the US from next month – but Europe’s top Ryder Cup players could soon take an interest.
Three of Thomas Bjorn’s triumphant players from last year’s tournament used Callaway clubs, while Francesco Molinari – who set records with team-mate Tommy Fleetwood in Paris and also won the Open Championship by two shots last year – was pictured last week trying out a set of Callaways.
Padraig Harrington was named 2020 Ryder Cup captain this week.