Arsenal deal 'to lead to exclusive offers'
Arsenal have announced that VBET will become the club’s official betting and gaming partner.
The partnership will run until 2022 and also see VBET produce a new content series featuring first-team players alongside legendary midfielder Ray Parlour.
VBET will also become the official presenting partner of the Gunners’ social media video series the Breakdown.
VBET is run and operated by BetConstruct, which renewed its partnership as Arsenal’s gaming software partner in February.
“Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand,” said commercial director Peter Silverstone.
“We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”
VBET founder and chief executive Vigen Badalyan added: “We're great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy.
“VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.
“We are thrilled to be a part of the next chapter in Arsenal’s long and storied history."