Asif is a pioneer of new approaches to customer contact, having redefined standards of service for small-to-medium sized businesses since establishing The Contact Company (TCC) 12 years ago.

His industry knowledge has led his input to be sought by local and national commercial organisations as well as members of parliament.

Demonstrating his commitment to business and community development in the North West, Asif sits on several regional boards, including the LEP and is also chair of Wirral Chamber of Commerce.

Despite the demands on his time and experience, Asif is always keen to share his expertise and gained industry knowledge with TCC team members, to ensure his passion for quality customer contact is represented throughout the business going forward.