Attraqt Group has appointed Grahame Cook as a non-executive director.

He will begin the role with immediate effect, chairing the company's audit committee and serving as a member of the remuneration committee.

The London Software As A Service platform enhances the online shopping experiences for eCommerce retailers.

Cook is an experienced banker and growth technology investor. He served as joint CEO of Panmure Gordon among other roles. He is also a NED at Draper Esprit.

“We are delighted to have been able to appoint Grahame to the board,” said chairman Nick Habgood.

“He will provide Attraqt great value and counsel with his significant experience of working with fast growing companies, working with companies in the technology sector and on board committees with him chairing the audit committees for all his current roles."

Attraqt powers shopping experiences for over 300 of the world's leading retail brands, delivering omnichannel search, merchandising, and product and content personalisation for retailers and brands.

In 2019, Attraqt acquired Early Birds, an award-winning AI-driven personalisation software provider.