Melinda Nicci’s platform Baby2Body uses AI and machine learning to create a personalised fitness, nutrition and mental wellbeing coach for pregnant women.

It sends its 610,000 users bespoke updates and tips delivered daily through the app, Alexa voice service and website.

See more of our 51 Health Tech Pioneers here.

And check out our other lists, including Start-Up 101, Tech 1sts and 101 Female Founders.