Looking to win over millennials across the country, Revolution Bar Group has appointed Social Chain to head up its social media marketing.

The fast-growing social-first marketing agency will be tasked with handling the social strategy for the bar operator’s vast expansion programme, which will see six new bars opening over the next 12 months.

Revolution Bar Group, which operates 74 premium high street bars trading under the Revolution and Revolucion de Cuba brands, will work with Social Chain to target a key social-native millennial audience.

With ambitious growth plans and the increasing role of social media in their customers' lives, Revolution Bar Group sought out a new agency which was able to keep them at the forefront of the space.

Social Chain presented a strategic plan rooted in digital insight and, above all, an innovative approach to social-first creative.

The agency's investment in top tier creative talent uniquely positioned it to deliver best-in-class results and ultimately won it the Revolution Bar Group account.

As part of the brief, the agency will be responsible for the output of all 74 cross-platform social channels and includes strategic planning, content strategy and reactivation, social media management and influencer marketing.

Across the year the company will position social media as one of the primary channel in its marketing plan.

"We're thrilled that Revolution Bars Group is joining our family,” said Social Chain business director Oliver Yonchev.

“As a company, we are huge fans of the 'Revolution experience' and we plan on extending our enthusiasm and passion for their venues into our work.

“I've honestly been amazed by their attitude not only to their customers, but their staff - both of which are clearly at the forefront of their decision-making, a shared value here at Social Chain.

“Our ultimate goal is to ensure that Revolution Bars Group is leading the industry in social experiences and over the next year we plan to do just that!"

Kate Eastwood, sales & marketing director of Revolution Bar Group adds: "With our young customer base constantly hunting for the best food, cocktails and party on the high street, it is essential that Revolution Bars Group is constantly evolving and improving our social media and as a result we are delighted to have appointed Social Chain as our social media partner.

“We are very excited for what we can achieve together over the coming year."

In 2017, Social Chain opened its New York office, launching with clients such as Atlantic Records, Glasses USA and Kiss Cosmetics.

In the UK, the agency works with clients including Superdry, Thomas Cook, Coca-Cola, Amazon, Sky Bet and many more.