The BBC has announced it is hiring across 200 digital roles at BBC North in Salford as it continues to focus on broadcasting to a digital audience.

Key departments to welcome the new roles will include BBC Sport, Children’s, Education, live events and the broadcaster’s Homepage and Content Discovery departments. The positions will range from product and project managers and engineers to UX designers.  

Director General Tony Hall announced the corporation’s plans to stay relevant to a new generation and deliver a more personalised service earlier this week.

He also spoke on an extra £34m for children’s services, with an enhanced online offering, which are to include new forms of content and interactivity.

“The BBC has a huge history of innovation – from colour TV to Ceefax, from BBC iPlayer to delivering world class live events online,” said Matthew Postgate, BBC chief technology and product officer.

“Our team in Salford has already delivered audiences an award winning digital sport service, cutting edge innovation through our Research & Development teams and world-leading apps and digital services. 

“We’re now going to reinvent the BBC for a new generation and we want the best team in Salford to help us get there.

The move will confirm the BBC’s position as one of the largest tech employers in the North, and comes alongside the news that it will also double its Software Engineering graduate programme.

Alice Webb, director of BBC Children’s and BBC North said: “We have enjoyed strong growth since we opened here six years ago and we now produce around 35,000 hours of BBC content from Salford per year. 

“Our digital teams have been absolutely central to driving the advances needed to deliver the highest quality user experience to our audiences.

“Here in Salford we will continue to lead the market by developing and delivering the highest quality, personalised experience of BBC services to audiences, and we need the brightest and best digital professionals to drive this forward.”