The number of time-poor professional women using on-demand makeup and hair platform Beyou has doubled in the last year.

The UK-wide app has seen bookings to workplaces have jumped more than 100 per cent over the last 12 months.

Through Beyou professionals can book make-up artists and hair stylists whenever they want across the country.

"Whilst most bookings remain in homes and hotels, this year we have seen a monumental jump in the number of people seeking makeup artists and hair stylists to go to their workplace,” said Beyou CEO and co-founder Charlotte Green.

"These clients tend to be successful but time-poor professionals wanting to look their best for daytime meetings, power lunches and after-work events.

"We get this completely. We spent several years living the corporate lifestyle in Dubai with limited time, but an understanding of the importance of looking good.

“There we got used to the fast-paced digital beauty services offered at the click of a button. This changed our lives and is ultimately why we decided to set-up Beyou here in the UK."

Nawal Alkhedairy, Beyou director and co-founder, said: "The app connects make-up artists and hairstylists with people needing their services at a time that suits their often hectic schedules.

"Booking a make-up artist and/or hair stylist with all their expertise, tips, tricks and materials to come to the workplace proves to be a real time-saver.

"They're there for you, and you only. There's no traffic or parking problems and no delays in salons that you need to take into account."