Amazon’s hugely popular Black Friday sale will last a full TEN DAYS later this month.

The annual shopping discount period begins at midnight on Friday 17th November and runs until 23:59 on Sunday 26th November.

Amazon.co.uk  will have ‘Deals of the Day’ on every day throughout the period, ranging from Amazon devices, electronics and pet supplies to kitchen and home and garden items.

The sale period could be good or bad news for eCommerce companies, with a massive upsurge in sales counteracted by increased competition due to undercutting of prices.

Is Black Friday good or bad news for eCommerce companies?
Good
Bad
make surveys here
 

There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – introduced throughout the sale, with new deals becoming available every five minutes.

Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals.

Hundreds of small businesses and artisans selling on Amazon Marketplace and Handmade at Amazon are offering thousands of deals, providing customers with a wide selection of items from handcrafted gifts to innovative new products.

Many other retailers follow suit with their own unofficial Black Friday sales periods, signalling the beginning of the Christmas shopping season. 

“Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale,” said Doug Gurr, country manager, Amazon.co.uk.

Amazon has invested £6.4 billion into the UK since 2010 in its UK-based research and development, head office and fulfilment and logistics infrastructure.

This year, it has opened four new fulfilment centres in Doncaster, Warrington, Tilbury and Daventry. The sites are creating over 3,500 new permanent jobs from operations managers to engineers, HR and IT roles to teams handling customer orders.