pureLiFi has appointed Glenn Collinson as a non-executive director.

The Edinburgh firm hopes the bluetooth pioneer, co-founder of Cambridge Silicon Radio Ltd, will bolster its growth strategy.

Collinson will support the board in driving business growth as well as its work with device manufacturers to have LiFi designed into commercial laptops, tablets and mobile devices.

CEO Alistair Banham said: “The introduction of a non-executive director to pureLiFi was a decision taken with great thought.

“We wanted a person with both an exemplary record for growth and development and someone who shares our ambition to bring LiFi to the hands of everyone and in Glenn, we have found just that.

“Glenn has significant experience when it comes to taking innovative technologies to market. After founding Cambridge Silicon Radio Ltd, a pioneering designer and developer of chips for Bluetooth, Glenn took it from nowhere to ubiquity.

“CSR was one of the key forces which made Bluetooth the ubiquitous wireless communications technology that it is today.

“Prior to founding CSR, Glenn held senior positions at Cambridge Consultants and Texas Instruments, whilst he has also been working as an advisor at pureLiFi since 2016.

“With extensive experience in wireless technology semiconductor design and fabrication, as well as working with standardisation bodies and industry associations, Glenn’s appointment strengthens our ability to hit our growth targets and provide our LiFi technology to the markets.”

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The firm secured an $18m Series B fundraise late last year.

Collinson said: “I am delighted to be continuing my journey with pureLiFi at an exciting time in the company’s growth, particularly on the back of the latest injection of investment.

“With LiFi technology now becoming more commercially available, I am confident I will be able to help the business take advantage of this massive market opportunity and build on their recent successes.”