One of the founding directors of Boohoo has invested a six-figure sum in Manchester-based fashion creative content agency Crème Creative.

Jamal Kamani has backed the company, launched by former Boohoo employees Emma and Katie Nattrass-Daniels in January 2017, with a £100,000 investment.

The start-up boasts a 10-strong team and a roster of clients including Foot Asylum, New Balance and Lacoste.

"What I saw with Emma and Katie was two talented individuals who have learned quickly on the job and are already doing amazing work with some of the world’s best-known brands," Kamani said.

"They both have the fire and drive needed to keep moving forward and I’m confident that with their creativity, business-acumen and people management skills I will get a solid return on my investment over the coming years."

Crème Creative MD Katie Nattrass-Daniels added: "It's fantastic that a businessman of Jalal’s calibre and standing saw something in our work he thought was worth investing in.

"We already knew Jalal because Emma and I worked at Boohoo – it is where we met. He regularly gave us business advice when we asked for it, but it wasn’t until we took on a last minute creative campaign and branding project for him that he saw the quality of work we achieved to tight deadlines, that he proposed investing."

Last month, Jamal Kamani gifted 30 million shares in Boohoo to a trust established for the benefit of his adult children.

His brother, Mahmud, is co-founder and joint CEO of Boohoo.