London-headquartered BookingBug has raised $13.4 million in its first round of US-based investment.

The scheduling platform’s Series C funding came from PeakSpan Capital and Downing Ventures and brings its total funding to date to $17.2m.

Brands, agencies and resellers use its platform to arrange appointments with customers.

“We have scaled this business at a time when retailers, banks and governments need new ways to impress their customers,” said BookingBug CEO Glenn Shoosmith.

“This new capital is a testament to the momentum our team has created across product, customers and service.

“While many have written off brick-and-mortar closings as an inevitable development, our customers have realised that consumers still want to spend time in-store, they just need added value services as part of the experience.”

The new capital will be used to build on rapid business growth, including a 30 percent increase in its enterprise customer base around the world, as well as build out its sales and marketing strategy.

Last year the firm was recognised by Deloitte as one of Europe’s fastest growing technology companies.

The company also invested in major new hires such as head of product Aldo King from Facebook, Asia Pacific general manager Jonathon Coleman from ReadiNow Corporation and CMO Todd Nicholson from Extreme Networks.

“BookingBug is experiencing strong momentum by occupying arguably the highest-value and highest-intent segment of the customer journey – namely, when a customer proactively wants to spend their valuable time and engage with an actual person,” said Brian Mulvey, co-founder and managing partner, PeakSpan Capital.

“We particularly admire BookingBug’s pace of customer adoption both within and across verticals, such as retail, financial services and public sector, as well as globally, most notably in North America, where BookingBug has seen immediate success.”