Atlanta-based learning technology company Intellum has announced it has acquired UK-based eLearning platform Appitierre.

Founded in 2014, Appitierre is the maker of the Evolve cloud-based tool which allows for the creation of eLearning content.

The tool has become popular with tech companies like Google and Facebook, as well as marketing agencies and practitioners.

In 2017, Brighton-based Appitierre also launched Bloom, a cloud-based learning management system that is aimed primarily at small and medium-sized businesses.

Details of the acquisition were not announced.

“Daryl [Hedley, co-founder] invented a new way of consuming learning content in 2013 with the introduction of vertically scrolling learning experiences and I’ve always admired the significant impact it’s had on the learning industry,” said Chip Ramsey, CEO of Intellum.

“I’ve also watched closely as he’s continued to innovate through the products that Appitierre has built. After working together successfully to support some of the biggest brands in the world, it just made sense to join forces with a team that’s accomplished so much in such a short amount of time.”

Hedley said the deal will have a positive impact on its clients following access to support resources, more engineers and Intellum’s product team.

“We’ve been extremely close with Intellum for several years now, and one of the most prominent pieces of feedback we get from our shared clients is that Intellum is always customer-focused, always ready to help and has amazing products, which makes joining such an innovative company an exciting proposition for us,” he said.