A London venture capital fund has invested £500,000 in VividQ Limited, a UK-based deep tech software company creating 3D holograph technology.

Sure Ventures, which invests in early-stage software companies across AR, VR, AI and IoT, made the investment which will enable VividQ to accelerate the adoption of their hologram generating software.

The digital holography company was founded in 2017 by engineers, mathematicians and computer scientists from the University of Cambridge, Oxford, and St Andrews.

The company now aims to double its Cambridge and London-based teams to implement further developments to the software framework and complete ongoing customer projects, to turn its devices into holographic display products in 2020.

It has established partnerships with chipmakers, display and hardware manufacturers in the US, Taiwan and Europe, to enable mass adoption of holographic display with their patented software for hologram generation.

“We are delighted to invest directly in VividQ,” said Sure Ventures CIO Barry Downes.

“Darran [Milne, VividQ CEO] and his team have the unique combination of the world-leading expertise and the pioneering, proprietary software technology that is the missing piece needed for the mass adoption of holography, which will radically enhance and grow the AR and digital display industry."