Digital Asset Management (DAM) software provider Canto has announced the launch of its new cloud-based service into the UK market.

Early adoption of its content organisation solution among UK brands includes packaging firm DS Smith and rail infrastructure specialists Pandrol.

Last year, the company expanded its sales and marketing operations in Europe and is now delivering its software-as-a-service (SaaS) solution to UK customers.

Founded in 1990 by Thomas Schleu, the firm’s SaaS solution offers smart media file organisation, secure sharing of digital assets, and self-service portals which can be used for sales materials, event photography, press kits and brand centres.

The software can be integrated with marketing tools and messaging services including InDesign, Mailchimp, Slack and WordPress and it provides protection against copyright infringement through built-in Digital Rights Management capabilities.

With two offices in Germany and a San Francisco office in the US, it boasts existing clients including NASA, Ralph Lauren, and Harvard University.

“Leading brands and organisations are increasingly choosing dedicated software to overcome one of today’s greatest business management challenges – organising, finding and sharing assets. The strong uptake of our cloud offering by customers in the US and European markets means we’re in a perfect position to support UK-based organisations,” said Mike Paxton, Head of UK Business Development at Canto.

“More companies are looking for better ways of managing vast amounts of content, finding shared internal servers and simple file sharing services are no longer enough. Canto is entering the British market at just the right time with a proven, powerful offering.

“We’re delighted to offer a new generation of DAM features that will give UK marketing, creative and commercial teams a competitive edge through a very user-friendly approach to managing high-volume, fast-growing files.”

Owner of the Rab and Lowe Alpine brands, Equip Outdoor Technologies UK, is a new Canto customer. Giles Polito, Commercial Director said: “Canto was very quick to implement, is intuitive to use and everyone is now saving time and effort by easily finding and sharing the files they need.

“We are saving time in the office as our customers do not need the support to show them how to use the platform!”