Cleaning brand Cif has partnered with online household services marketplace Helpling.
London-based users of the Helpling app, which allows people to book vetted and insured cleaning service providers, will now be able to purchase Cif products as part of a pilot scheme.
The joint venture comes as part of Cif’s wider strategic plan to find innovative ways to help people cope with increasingly stressful and frenetic lives. Its parent company Unilever has invested in Helpling, which is supported by Unilever Foundry.
“In cities, such as London, people have extremely busy lifestyles which make it hard to keep up with the household jobs,” said Cif vice president Charlie Beevor. “People are looking to technology to make their lives easier.
“By connecting people with trusted cleaners via the Helpling platform and our great CiF products, we free up their precious time to focus on what they enjoy most whilst keeping their homes beautiful to be enjoyed and lived in.”
Helpling co-founder Benedikt Franke said: “Today’s consumers have come to expect businesses to offer solutions that make their lives easier – already, consumers don’t have enough time and want to make the most of what they have.
“Partnering with Cif allows us to collaborate with a well-established brand to help ease the labour of cleaning.
“Our service enables Cif to keep evolving and connecting with new audiences and adapt to changing digital consumer lifestyles.”
Unilever Foundry is a global platform for start-ups to collaborate with Unilever’s 400-plus brands and has been an entry point for innovative tech companies for over three years, piloting over 100 start-ups with Unilever brands in that time.