British food retailer Co-op has entered the online food delivery sector with the launch of its home-delivery platform.

Customers in central London are the first to be able to shop for Co-op groceries online and have them delivered in less than two hours.

Finnish-based Digital Goodie partnered with the brand to provide its Connected Commerce platform to deliver the new service.

The new online service and ecommerce operations run on Digital Goodie's, a software as a service (SaaS) product, designed to enable retailers to run and grow their businesses online and connect their stores to the digital world.

The service is first available to shoppers within a four kilometer radius of a store on the Kings Road in London, before being rolled out to a further eight London stores, with plan to make online shopping available in a significant number of other UK towns and cities in the near future.

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“Our new online shop and delivery service is an essential part of our expanding digital services to our customers,” said Chris Conway, Head of Food Digital at the Co-op.

“In this project, we have been very excited to work together with a modern and agile technology company such as Digital Goodie. The newly launched service is a result of our fruitful cooperation and agile development."

Moris Chemtov, Global CEO of Digital Goodie, added: “Co-op's strong focus on digitalization and their agile approach to development puts them in a perfect position to deploy new online services.

“For Digital Goodie, the partnership with Co-op is an important expansion in one of the most advanced online grocery markets in the world.”