Dating app JigTalk has appointed PR and communications expert Christina Mills as a non-executive director.

The Manchester-based firm recently announced $1 million in funding and launched in London.

Mills, an existing investor in the company, joins chairman Christopher Edmonds – and ex-global MD of technology for JP Morgan – and Apadmi Ventures on JigTalk’s board alongside founders Alex Durrant and Max Adamski.

She brings to the board an illustrious career in corporate communications. Most recently she was director of communications and reputation at global beer and soft drinks giant SABMiller, and is now a consulting partner for the prestigious financial and corporate communications firm Finsbury.

“It’s a pleasure to announce Christina as the newest member of our board. Christina’s skills and experience will be invaluable in raising our profile and our ambitious plans for international growth,” said CEO Durrant.

JigTalk 

JigTalking consists of 16 jigsaw pieces, initially covering each user’s face, popping away one by one as more and more messages are exchanged.

Available for free on iOS and Android, the platform encourages people to move away from the superficial hotspots of current dating apps, and instead positions personality first and foremost.

JigTalk

“I’m thrilled to be appointed as a non-executive director of JigTalk, helping to develop the potential of this smart concept,” said Mills.

“Covering users’ faces in a jigsaw puzzle that gradually gets unveiled as daters exchange messages is so simple, and so much more authentic than the other stuff out there.

“This is really going to shake up the dating app scene.”