UK-founded marketing technology company ContentCal has secured a £2.5m investment.

The new funding, from Fuel Ventures with participation from existing shareholders, will be used to drive customer growth, product innovation and to double the size of the team.

The firm was launched in 2014 by founder Alex Packham, who previously ran social media for ODEON and Sky.

Packham saw a gap in the market to improve the social media content creation and publishing processes for businesses who didn’t have or couldn’t afford the expertise in-house, through software and automation.

ContentCal’s products allow businesses to centralise and automate content ideation, creation, publishing and reporting across their social channels, blogs, internal communications and advertising platforms, while integrating with 1,500 other business applications, helping them to balance the requirement to publish more content than ever before with the need for quality content creation.

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In the last 12 months, it has grown over 200% year-on-year, and has more than 1,500 paying customers across more than 100 countries.

“With more channels to manage and more content creation requirements than ever before, it is ContentCal’s ability to make the entire content marketing process simple that fuels our growth,” said Packham.

“I’m thankful for all the support we’ve had to date from our customers and investors, alongside the hard work from our team, and look forward to continuing to grow the business with this new investment.”

Mark Pearson, founder of Fuel Ventures, added: “For us, Alex and the entire ContentCal team fit perfectly into what we were looking for and we have come away impressed by our interactions since first meeting.

“With a great team that executes and a product that fits the need of all companies whether they be SMEs or MNCs, investing into ContentCal was a golden opportunity that we didn’t want to miss, and we can’t wait to share in the success of the company going forwards.”