Two entrepreneurs are embarking on a record-breaking attempt to create the world's most expensive homepage.

Fabian Niavarany and Charlie McGowan, both 23 and graduates from Cardiff University, have launched WorldsMostExpensiveHomepage.com.

The objective of the business is to offer online businesses advertisement space in the form of squares across a homepage, with the aim of driving traffic to their website and services.

Businesses or individuals from across the globe can purchase the squares from a choice of 10,000 units or 'squares' which have a collective value of $3 million.

This could range from individuals, social media influencers, start-ups, charities, companies with smaller-scale advertising budgets to large corporate enterprises.

“We feel that the advertising industry has become stale and with it being so fast-paced, wanted to offer a permanent slice of something very new,” said Niavarany.

“Currently, if you pay for a single google advert, very soon it's gone. Or, if you pay an influencer to put up an Instagram post, it will be forgotten in a day.

“The aim was to design a business model that is unique and timeless and to create a piece of digital history.”

The homepage squares are split over five zones and range in value, starting at $100. On completion of the purchase, investors will have secured their space indefinitely and will not have to pay any additional costs.

Investors will be able to furnish their squares with an image and embedded links to their websites or social media accounts.

Co-founder McGowan added: “This is a unique advertising opportunity. There is limited space on the page and we will not be adding to the original number of squares.

“We expect the lowest priced squares to sell out very quickly which are priced at $100 each.

“However, to increase the longevity & value of this business opportunity, we will be opening a secondary market which allows the buyers to sell their squares for profit. So, watch this space.”