Creative agency Intermarketing has been bought by joint holding company Advantage Smollan.

Based in Leeds, but with offices in London, Sydney and Amsterdam, the firm has employs more than 170 people.

Since being founded in 1988, it has built a client portfolio including brands from the worlds of sports, finance, and fashion.

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Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in a number of European markets.

The acquisition means the joint holding company can extend its capabilities into several areas including brand and retail campaigns, strategy, brand communications, data and insights, and content creation.

Steve Sowden and Jamie Allan, joint managing partners of Intermarketing, said: “We’re excited for the future of Intermarketing Agency and for all the people we employ.

“The agency has seen rapid growth since 2011 and being part of the Advantage Smollan group will help move the agency to the next level. It was very important for us to find a parent company that had a shared vision, culture, and mindset when it came to business and we believe we have found exactly that.

“As part of the wider group we can continue to grow both our geographical reach and our skill base whilst supporting Advantage Smollan’s own plans for expansion.”

Tanya Domier, CEO of Advantage, added: “Our expansion efforts are both geographic and capability-oriented.

“Intermarketing’s focus across consumer, shopper, and experiential marketing is similar to the service mix we have built our reputation around in the U.S. Bringing them on board strengthens our value proposition in Europe as well as our ability to service clients globally.”

David Smollan, CEO of Smollan, also commented: “We are very excited about the addition of Intermarketing to the Advantage Smollan portfolio.

"They are a great cultural fit for our group and bring great expertise through their diversified service offerings.”