Criton has appointed Dwayne Pascal as its new CTO while Laura Sullivan-Denham joins as Sales Director.

Criton launched travel app Pip in October 2018, which caters specifically to self-catering accommodation providers, such as holiday homes, cottages, lodges, Airbnbs, villas and apartments.

The app aims to create a personal connection with guests to ensure they have the best possible stay and answers all of their questions about accommodation and local recommendations.

Pascal has previously worked for Vodafone, Amazon and Skyscanner. Sullivan-Denham brings a wealth of knowledge in the sale of technology products, including SaaS platforms.

Criton founder and CEO, Julie Grieve, said: “Last year was pivotal for us as we launched Criton 2.0, the latest addition to our guest engagement platform which allows hotels to embrace digital transformation by simplifying the process and deliver the perfect guest journey and increase guest spend.

“I am excited to start the New Year welcoming Dwayne and Laura to our passionate and dedicated team.

“The addition of these two senior roles complements the appointment of Iain Mackay as Criton’s chair in 2019.

“Iain, Laura and Dwayne join Susan Russell, our head of marketing, and myself on the executive team, which puts us in a great position to meet our next challenges.

“This is an exciting moment for the business as we look to further expand and enter new markets in 2020.”

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Pascal said: “As chief technology officer, I have the privilege of leading a fantastic team who are developing the next generation of hospitality technology.

“I am excited to lead Criton’s product development and technical solutions, and I am particularly looking forward to working with customers to really understand their problems and create innovative solutions that deliver significant impact.”

Sullivan-Denham said: “I am delighted to join Criton as sales director at a time of growth for the business. Taking new, exciting and disruptive technologies to market is what I’ve delivered for the past 20 years and I am looking forward to defining and delivering a strategy for the business that will create a scalable and repeatable sales model.”