Omnichannel customer engagement platform JRNI has closed a €5.4m extension to its Series C financing.

The funding, led by PeakSpan Capital, also included participation from Downing Ventures and Somerston Group, will allow the company to further expand globally, particularly in the US.

The firm, formerly known as BookingBug, has now secured a total funding to $23.2 million.

JRNI offers a customer engagement platform, via its Appointments, Events, Queuing, Call Center, and Insights applications, that enables companies to interact with customers online and offline.

The new capital will be used to advance the company’s rapid growth as it expands its market leadership in Europe and deepens its sales, marketing, development, and customer success initiatives in the U.S. In May, JRNI opened an office in Manchester, N.H., that headquarters its U.S. development operations.

“JRNI’s momentum in the U.S. has been energizing,” said John Federman, JRNI’s CEO.

“As enterprises bridge the digital-to-physical divide in retail and financial services, JRNI is uniquely positioned as an extensible SaaS platform driving business in-store and in-branch through to conversion. The additional financing will enable us to quickly and successfully deliver for our customers.”

“JRNI’s incredible business growth, both globally and specifically within the U.S., is a testament to the company’s innovative platform that is solving a critical business problem: increasing conversions,” said Brian Mulvey, PeakSpan Capital’s partner and co-founder. “JRNI’s powerful platform allows customers to put omnichannel conversion at the heart of their business. We’re looking forward to continuing to work closely with the entire JRNI team in our next phase of growth.”

JRNI has appointed Simon Copsey as its first chief technology officer.

Copsey, an accomplished technology executive, will oversee JRNI’s technology and product strategy and will lead the development, engineering, and product teams. He will be based out of the company’s London headquarters.

The firm said he brings more than 30 years of software, engineering, and product experience to JRNI, including cloud computing and mobile skills.

Over the course of his career, he has transformed software startups into viable, customer-focused businesses, launched the BBC’s iPlayer, developed the architecture of Sky’s interactive TV platform, and delivered multi-platform mobile apps for CNN and the NBA in the U.S.

Prior to JRNI, he served in various vice president of engineering roles for innovative UK companies, such as Flyt, Rakuten Marketing, and Import.io.

He also served as chief technology officer for Cardola, and held various program and project management roles at Red Bee Media and BBC News.

“JRNI has built a remarkable reputation globally for its powerful, scalable, and extensible platform that helps retail and financial services companies quickly increase their conversions and create exceptional customer experiences,” Copsey commented.

“I’m extremely honoured to join the talented team at JRNI, so we can further progress our product and drive even more strategic value to our customers. I’m looking forward to helping all of our customers achieve their omnichannel goals via JRNI.”