Insight-based customer engagement platform Mapp has announced the appointment of Jamie Gunn as its Chief Financial Officer.

Gunn will work with the Mapp leadership team and board and will be based in London, where he will oversee the firm’s global operation.

The San Diego headquartered firm has offices in six countries, and its customers include PepsiCo, LG, ING, and Lloyds Banking Group.

Gunn will work closely with CEO Steve Warren in managing investors' interests and investments in the business, ensuring funding, improving financial performance and complying with all statutory fiscal, legal and HR laws.

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The new hire brings more than 20 years' experience of working in financial roles and joins Mapp from SmartFocus, where he worked as COO and CFO for three years.

Previous to SmartFocus, he worked in leadership positions at Realeyes, Masternaut Group, and Picsolve.

Warren said of the appointment: "I am very pleased to announce the addition of Jamie to our global leadership team.

“As a highly commercial, results-oriented CFO, he has a wealth of experience in working for SaaS and marketing automation companies that with help Mapp to continue our global growth."

Gunn added: I was convinced that this would be a great opportunity by a combination of Mapp's innovative technologies, their international focus and track record, and their future potential."