A ‘customer friendship’ platform is planning to treble its UK headcount.

Dixa, founded in Danish capital Copenhagen, aims to make customer service more personal, intelligent and data-driven.

After raising £28 million in a Series B funding round led by Notion Capital, it said it plans to strengthen its sales and marketing team at its London office by growing from 15 to 50 employees within the next six months.

Existing investors Project A Ventures and Seed Capital participated in the round, which takes its total funding to around £38m.

“Notion Capital is the ‘go-to’ B2B SaaS investor in Europe, founded by experienced SaaS entrepreneurs with unique domain knowledge in the customer service software space, which is exactly what we were looking for from an investor,” CEO and co-founder Mads Fosselius said of its new investor.

“With their strong SaaS track record with Tradeshift, Mews, NewVoiceMedia, Paddle, Unbabel, and others, we feel that we’ve found the perfect partner.”

next story
UK TECH INVESTMENTS IN 2020

Since its global launch in January 2018 Dixa has seen a 1,800% increase in monthly revenue and grown from 12 to 120 employees across five offices in Copenhagen, London, Berlin, Kyiv, and Lviv.

Dixa primarily works with customer-facing teams and digital growth brands.

Customers include Rapha, DriveNow, BOnline, Too Good To Go, Sport Pursuit and Interflora.

Jos White, General Partner at Notion, said: “Customer service is one of the largest software categories out there.

“And yet the market is still operating in transactional silos and not reflecting the world we live in. We think Dixa has what it takes to upend the industry with a platform that works across any channel and brings real-time intelligence to every conversation.

“We couldn’t be more excited to be investing in the company.”