London-based customer analytics platform Decibel has closed a $17m round led by Draper Esprit.

The round, which also included investors Eight Road Ventures and John Simon’s Ventureforgood investment entity, will be used to improve its user experience-focused technology and to expand its presence across Europe and North America

Its platform captures and quantifies website visitor's behaviour with the assistance of machine learning, to pinpoint problem areas on brands’ websites and apps.

Its more than 250 clients include LEGO, Sony, Siemens, British Airways and Tesco. Its headquarters in London are one of six locations which also include Berlin, Madrid and three US offices.

Since its launch in 2014 the platform has secured integration and partners, including Adobe and its Premier Partnership.

“I’m incredibly proud of the hard work our team has put behind making Decibel the industry’s leading technology over the past five years, and humbled by the support our investors, customers and partners provide every day,” said Ben Harris, CEO and co-founder, Decibel.

“We are pushing full steam ahead as we jump into 2020.”

Nicola McClafferty, investment director at lead investor Draper Esprit added: “Decibel’s comprehensive platform and unique approach to measuring and impacting digital customer experience is delivering significant value to its already impressive list of customers.”