Customer service technology company, Dixa has appointed Joseph Smith to the newly created role of Chief Revenue Officer (CRO).

Reporting to Mads Fosselius, Dixa's CEO and co-founder, and joining the company's executive leadership team, Smith will be responsible for defining, driving and executing the company's ambitious go-to-market strategy.

Smith brings over 25 years of go-to-market experience to the role, having held senior positions with high-growth companies such as Hootsuite Media, Qubit and Emailvision.

He joins Dixa from innovation intelligence, patent search & IP analytics software company Patsnap where he was general manager for EMEA, Americas and ANZ.

Founded in 2015, Dixa has created what it calls ‘Conversational Customer Engagement’, enabling brands to build relations with customers at scale.

The firm, based in London and Copenhagen, is one of Scandinavia's fastest-growing SaaS companies.

In February this year, it announced its UK presence with Series A funding.

In the UK Dixa is working with brands such as cycling apparel company, Rapha; bOnline, Drakes, and Danish food tech firm Too Good To Go.

Commenting on his appointment, Smith said: " I'm impressed with what Dixa has achieved and am looking forward to the opportunity of taking the company further with an ambitious go-to-market strategy. It's a role that aligns perfectly with my experience and a company I'm proud to be part of."

Mads Fosselius, Dixa CEO and Co-Founder added: "Joe's depth of understanding of the marketplace, alongside his track-record of executing go-to-market strategies to drive business growth for several impressive tech companies is simply unrivalled. We're excited and proud to have him on board and are looking forward to working with him to help achieve our ambitions to personalise customer experience across the globe."