Cutting-edge app for Tottenham Hotspur fans as stadium debuts
A new app for Spurs fans has been launched to coincide with the first official game at the billion-dollar Tottenham Hotspur Stadium.
Spurs’ new 62,000-seater home hosts its first senior match tonight with the visit of London rivals Crystal Palace.
The club have worked with North London-based sport and entertainment technology specialists LiveStyled to create an app which is capable of communicating with the ground as well as serving content including news, videos and highlights to supporters around the world.
LiveStyled's platform automatically responds to each fan’s location, upcoming matches and the date and time, giving them a personalised experience.
For example, a fan based in London who has a ticket for a match could see relevant travel advice, have quick access to their ticket and interactive wayfinding technology so they can find their way around the stadium.
Meanwhile, a fan checking the app in South Korea could see pre-match news, video, localised sponsors and a countdown to kick-off.
The app sits at the heart of the club’s digital ecosystem and takes full advantage of the incredible technology at Spurs new home.
This includes the stadium’s access control, content management system for team news & updates; video player for Spurs TV and club video content; and the high-density Wi-Fi connectivity and Bluetooth beacon solution provided by Aruba as part of Tottenham Hotspur’s partnership with Hewlett Packard Enterprise.
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The app is also packed with engaging features to keep fans coming back, including everything from quizzes to a selfie wall. Today, the club are running a Dele Alli-themed quiz offering fans the chance to win one of his signed shirts.
The launch marks the first Premier League football club to utilise LiveStyled’s platform technology, which has already been introduced across a range of sporting clients across Europe including ice hockey teams and racecourses.
“The app is at the centre of our digital strategy and will play a critical role in bringing fans closer to the club,” said Spurs’ head of technology Sanjeev Katwa.
“That is why we chose a technology that could adapt to serve fans as individuals – from season ticket holders at our new home to our international supporters around the world.”
LiveStyled CEO Adam Goodyer said: “We’re thrilled to welcome Spurs to the LiveStyled platform.
“The new stadium is setting a new benchmark for stadium technology both within Europe and across the world, so we feel honoured to play our part in enhancing the experience for those most important to the club – the fans.”
The app is available to download from Apple’s App Store and Google Play now.
The innovative stadium also has a retractable pitch can divide up into three pitch-long pieces, housed in steel trays, which can slide underneath the stands and reveal an artificial surface to be used for NFL games and events such as concerts.