A technology firm based in Danish capital Copenhagen is to open a London base after closing a $14 million funding round.

Dixa says it is creating a ‘next-generation CRM technology company’ to improve customer service by fusing information and process together across multiple channels and sources.

It boasts the likes of Bosch and Interflora among its clients, which extend into 23 countries.The newly raised Series A capital from Project A Ventures and early investor SEED Capital will be used to further market Dixa’s offerings in Europe and the United States.

It will do so by expanding sales and operations to new offices in London and Berlin.The company launched globally in 2018, enjoying a 550 per cent increase in monthly revenue.

“The majority of products within the CRM and customer service space are static and siloed solutions doing one thing very well – but not delivering a holistic customer and agent experience,” said Dixa CEO Mads Fosselius.

“I am proud and thrilled to see how not only our customers but also now investors, are embracing the Customer Friendship journey we have started. We are super stoked about what these opportunities allow us to develop in the coming years – from new features to further strengthening our brand.”

Agents using Dixa’s tool know each customer and their history when they call, email, live chat or message, helping them provide a friendly, personalised experience.

“Dixa is a refreshing, new approach to true omni-channel customer engagement and has had impressive growth to date,” said Uwe Horstmann, general partner at Berlin-based Project A.

“We are positive that the world’s customer-centric brands will embrace the platform and the customer friendship approach to develop personal bonds with their customers and create a significant improvement in customer experiences and lifetime value for their customers.”