Marketing insights platform DeepCrawl has raised £2.4 million in a funding round led by transatlantic venture capital investor Beringea.
The funding follows on from DeepCrawl’s £1.75m Series A round, which was also led by Beringea, while other existing high net worth investors supported both rounds.
DeepCrawl has grown significantly since Beringea’s initial investment in 2017 through expanding its customer base and successfully establishing itself in the American market.
Its platform, providing a suite of leading technical SEO software products to analyse the health and performance of a site, is now used by a growing roster of enterprise clients including Made.com, Missguided and Autotrader.
“This additional investment will help support our continued drive in building a global technology platform, helping to protect clients around the world from SEO regression, while enabling them to maximise their online revenue growth,” said Michal Magdziarz, co-founder and CEO of DeepCrawl.
“We are really looking forward to 2019 as we continue to deliver exemplary satisfaction for our clients and the launch of several key projects we have in development for this year.”
DeepCrawl has also rapidly built its presence in the USA, with almost 50 per cent of its revenues now generated by American clients.
An expanding team operating from its New York headquarters has secured a string of influential customers including IKEA, eBay and Uber, demonstrating notable demand for its technical analysis of website and SEO performance among global tech giants.
This demand reflects the quality of the DeepCrawl platform – a recognised leader in technical SEO crawling and analytics – and the vital importance of website performance for modern businesses.
MADE.com, one of Europe’s leading homeware and furniture retailers, used DeepCrawl’s software to evaluate and improve its website’s technical performance, generating a 42 per cent year-on-year increase in new users and a 60 per cent month-on-month increase in revenues from organic traffic.
As the scale and complexity of website architecture increases and as Google places greater value on the performance and experience of sites prioritised in its search rankings, DeepCrawl’s platform will continue to grow in value and importance for businesses worldwide.
This latest round of funding will enable DeepCrawl to capitalise on this opportunity through building its sales presence in the UK and the US and expanding its customer success team to support its growing base of enterprise clients.
“DeepCrawl has demonstrated its ability to build a platform that delivers tangible impact for global companies with highly complex and technical website architecture,” Stuart Veale, managing partner at Beringea, commented.
“Beringea has backed DeepCrawl as it gathers momentum and strengthens its leadership in an increasingly vital specialism that will shape the success of online businesses.”
DeepCrawl was founded in 2010 in London by Michal Magdziarz, Matt Jones and Chris Evans, three highly experienced SEO specialists.
The business has since grown substantially, with more than 60 employees spanning offices in London, New York and Krakow.