Specialist agency Degree 53 has launched a new end-to-end sports betting platform for premium bookmaker Goldchip.

The Manchester firm, which specialises in iGaming UX Design, developed the website alongside apps for iOS and Android.

It enables Goldchip to take its phone-based business into the digital space and offer customers in-play betting, ante-post betting and live chat to request custom bets.

Degree 53 also provided rebranding to Goldchip.

“We’re very happy with our sportsbook platform. The team at Degree 53 took us through a number of workshops to determine all the necessary elements before the build and made it clear from the start what was required for the project,” said Goldchip managing director Stephen Smith.

“They were very diligent in their approach and addressed all of our requirements throughout the project. Ensuring a high level of security and meeting compliance regulations was one of the key priorities.

“The team worked hard to include all the necessary measures to address this and have implemented a number of security layers to minimise liability for us.

“We’re very happy with how they’ve evolved our brand and moved our services into the digital environment.

“We work with high-value customers, so it is important that our product exceeds their expectations, reflects our premium offering and provides an excellent betting experience across all channels.”

Goldchip

Andrew Daniels, managing director at Degree 53, said: “Goldchip’s sports betting platform is one of our biggest projects to date and I’m really proud of what we’ve achieved.

“More operators are looking to move their services onto an in-house platform with a fully bespoke design.

“It’s a substantial undertaking, but it offers more control over what they can offer their customers and is much more rewarding in the long run.

“There are many more great opportunities for Goldchip to expand on their platform, and we look forward to working with them in the future and help them grow.”