Iconic Labs has appointed Katharine Lewis as a non-executive director.

The new media and technology business says Lewis, a respected digital media specialist with experience at Bloomberg, eBay and Fremantle, will help with oversight at the listed firm.

Lewis left Fremantle – one of the world's largest TV and entertainment companies which produces over 450 TV programmes per year with in excess of 12,000 hours of programming – in 2016 to create FutureSmartMedia.

The London-based media consulting business advises some of the industry's leading content distributors, publishers and producers.

Iconic Labs was founded last year out of Manchester stem cell research company WideCells, appointing former UNILAD executives John Quinlan and Liam Harrington to top roles.

UNILAD entered administration in October 2018 and was subsequently bought by competitor LadBible.

Lewis said: "Having watched what the team achieved at UNILAD, I am very excited to work with them at Iconic Labs to help them execute on their very exciting plans. 

“In my view, the role and reach of digital media is still at an early stage compared to what it is capable of achieving, and that presents a rare opportunity for the emergent players in the sector. 

“I look forward to helping Iconic Labs becoming one of the leaders in this very exciting field."

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Quinlan, Chief Executive Officer of Iconic Labs, said: "The role of non-executive directors is very important both in helping Iconic Labs to grow, and ensuring that there is proper oversight of the company and its management responsibilities, controls and performance. 

We are delighted that Katharine has agreed to join the board, as not only will her seniority and experience help us further improve our corporate governance, but we will also be able to benefit from her considerable sector experience and contacts. 

“Few others can combine having been at the hard end of both traditional and new digital media with leaders in the fields.  She also understands both technology and the process of taking start-ups and early stage companies and helping them grow into serious businesses.

“We look forward to working with her to help Iconic Labs become one of the leaders in this very exciting field."