Digital music rights agency Merlin has appointed Jeremy Sirota as its new CEO.

The London-headquartered firm offers digital music services and emerging tech firms the means to license independent music.

Sirota joins Merlin from Facebook’s Music Team, where his led the company’s digital music strategy. While at Facebook, he led the company’s efforts to license and acquire recorded music rights from independent record labels and distributors around the world, thereby enabling social music features across its Facebook, Instagram, Oculus, and Messenger brands.

Sirota previously held a number of senior positions at Warner Music Group, culminating in his appointment as SVP and Head of Business & Legal Affairs for both Warner-Elektra-Atlantic (WEA), Warner’s artist and label services division, and Alternative Distribution Alliance (ADA), Warner’s indie distribution arm.

On his appointment, Sirota said; “I am honored by this opportunity to lead Merlin and serve independents throughout the world. Merlin’s team of executives and employees are widely respected throughout the music and DSP communities, and I look forward to working closely with them to write the next chapter.

“With the digital music market potentially on the brink of another wave of transformative change, it’s vital that independents continue to have an organization that represents their interests, ensures the value of their repertoire is respected, and keeps pace with innovation.”