Manchester-based Discerning Digital celebrates launching two new websites and a new product offering for a sports technology business with a move to collaborative workspace in WeWork Spinningfields.

The business has launched a new product offering that has already helped a new sports technology business go from a ‘good-on-paper’ idea to ‘ready-to-build’ app in just five days.

Discerning Digital’s product sprints are an intensive process that de-risk the digital product development process by fast-tracking research, the customer journey, prototyping and testing.

In under a week, the product idea is refined and improved, with risk removed and user appetite gauged, giving businesses the confidence to seek investment and secure buy-in for the build process.

Sport Reserves, a new app aimed at people managing and playing in amateur football leagues, is now in a strong position to seek its next round of investment with a well-researched and defined product idea, ready to build.

"The product sprint was an illuminating experience, and one that helped us channel our enthusiasm and momentum in a practical and constructive way,” said Sport Reserves directors Alex Fraser and Nick Carroll.

"Within just five days we had visibility of a working prototype and could see it in the hands of real users.

"The insight gained was invaluable in refining the idea and giving us the confidence to take it forward to the next stage of investment.”

Discerning Digital has also launched a new website for Duradiamond Healthcare, a national occupational health consultancy that delivers services to over one million employees in the UK.

The new site is built for a mobile-first experience on a flexible platform that will support Duradiamond Healthcare’s ambitious growth goals and next stage digital product development.

Completing the hat trick is a new website for long-standing client B-Secur, a high-growth technology business which delivers ECG biometric authentication solutions.

Voted one of the UK’s top 37 fastest-growing tech businesses by Tech City UK, the new site reflects the company’s growing global reach.

Completed in five weeks, the launch deadline facilitates B-Secur’s plans to secure further investment this summer.

Discerning Digital has now moved into new premises at collaborative workspace WeWork, based at No. 1 Spinningfields.

The move marks the company’s continued growth, coming on the back of its recent acquisition of Bristol-based technical consultancy Addlow4.

Managing director Richard Lucas said: “This work evidences my long-held belief that digital transformation and creating digital products needn’t be characterised by lengthy consultative processes, risk and cost.

“We have employed trusted agile methodologies and tools to conceptualise, test and launch in a matter of weeks, giving our clients rapid change they can see.

“Our move to WeWork is an important one, placing us among the brightest and most interesting digital businesses in the North West and already opening up potential partnerships that I know will bring new expertise to our clients.”