Disrupter Now Healthcare hits TV screens
Now Healthcare Group’s technology-led NHS prescription service Now Patient is being promoted through television adverts.
The app allows patients to order their repeat NHS prescriptions and arrange free delivery to their homes.
The animated advertisement hit screens on the 1st November and will be aired on Channel 5, Sky channels and 20-plus digital channels throughout November. It highlights how people needing three or more medications can benefit from its technology and delivery service.
The advertisement was made by Redolution and the media buying was organised via Media Agency Group (MAG). It will run throughout November.
The news follows the £1.5 million digital ‘super-hub’ Pharmacy NHG which opened in Liverpool in August and uses the latest robotic technology to be able to dispense 500,000 prescriptions per month.
“We launched Now Patient onto the marketplace last year to help people living with chronic care conditions manage their medicinal needs from their mobile phone,” said Now Healthcare Group founder and CEO Lee Dentith.
“The response has been astounding and we are proud that our inimitable digital offering is empowering patients and easing some of the strain on our country’s overstretched health services and helping those who have been affected by pharmacy cuts or have difficulty accessing their medications via their local pharmacy.
“Our new digital pharmacy is equipped with the best technology to streamline processes and service and fulfil medicines for thousands of NHS patients.
“We look forward to looking after the healthcare needs of more patients across the UK.”
NHS Chronic Care Patients can simply nominate Now Patient as their NHS pharmacy to get free delivery of their repeat prescriptions nationwide. NHG has agreed a contract with the NHS to ensure they deliver the same quality service for the whole of England.
The app is free to download and is available on iOS and Android. It includes medical adherence platforms to help users manage their medicine usage and repeat prescription services offering free medicine delivery.
Last year, the Now Healthcare Group became the UK’s first digital health provider to be assured by the Care Quality Commission to meet all requirements within the new enhanced digital guidelines, with no areas for improvement.