Senior telecoms provider Doro has expanded its retail training team to improve elderly customers’ in-store shopping experiences.

The Swedish firm is the global market-leader in mobile phones and services for the elderly – including smartphones and apps – helping them to live independently.

Doro has appointed training experts James Kerr and Wendy Wirduam, having already hired Alan Roberts earlier this year, as part of a core strategy to educate its retail partners.

Kerr joins as field sales executive from a management role with Carphone Warehouse while Wirduam takes up an equivalent position having served in business development roles at companies such as Sky and BabelQuest. 

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“We are constantly evolving our propositions – there are real step changes planned in Q4 and 2017 that will require us to work harder to ensure this message is delivered,” said Chris Millington, UK and Ireland managing director at Doro.

“Our expanded team will help facilitate the development of new market opportunities for the industry – and deliver these into trade and retail channels, through improved education and knowledge.”

Doro is number one in its niche market in Sweden, France, the UK and Germany, among other European countries.

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