Digital Gurus has appointed two new directors.

The digital and technical recruitment company, which is headquartered in London and has offices around the world, has appointed Simon Brown as its UK Commercial Director and also promoted Toni Phoenix-Coles to the role of UK Sales Director.

Brown joins the business with more than 15 years' experience in the recruitment industry, including senior positions held at Reed Consulting, Morgan Hunt and Copper Lomaz, where he was most recently Managing Director.

As Commercial Director, Simon will lead the London operation and oversee the execution of the brand's growth strategy.

Phoenix-Coles has stepped up from her previous role as Regional Director, where she spent just over four years launching and establishing a Digital Gurus' footprint across the North.

In her expanded role, she will spearhead the businesses sales operations into a newly created position.

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Farooq Mohammed, Founder and Global Managing Director of at Digital Gurus said: “Appointing Simon and promoting Toni heralds the exciting next phase of growth for Digital Gurus. We have one of the best in the market coming into the organisation while remaining true to our roots by promoting the best of our own as well.

“Simon has a world-class pedigree and has had success wherever he has been. This is a real signal to the market that we will continue to put our employees, customers and candidates first and keep with the companies ethos of being elite in everything we do.

“Toni's promotion into a newly created role, is a recognition of someone who has worked through the organisation and truly understands the holistic nature of how to drive success in this very competitive market place.

“I am over the moon that the two will work hand in glove with myself and the rest of the organisation to take us from strength to strength.”

Digital Gurus, which was founded in 2008, is part of global recruitment solutions provider Rethink Group.