Fertility startup Dr Fertility has raised £1m seed round by North West focused VC Praetura Ventures.

Founded in 2018 by Dr Lucy Buckley, PhD and Kobi McCardle, the start-up was created to help couples navigate the complexity of fertility, with the view of becoming a one-stop-shop for couples looking to get pregnant.

The investment will enable the start-up to achieve this goal through technological upgrades and key hires.

The co-founders recently celebrated a 270 per cent growth in revenue.

Praetura Group will provide 90 per cent of the seed investment through its recently announced £15m EIS fund and will help the startup manage its financial, cash and recruitment strategy.

It will also contribute its experience in implementing tech roadmaps as Dr Fertility develops its digital platform, alongside board-level digital marketing support.

“We work with leading experts to develop fertility education and offer quality products to help people to better understand their own fertility and educate them on the positive steps they can take,” explained Buckley.

“Our vision is to build the world leading digital health platform for fertility, offering an end-to-end solution to help support people wherever they are on their journey.

“With the backing of Praetura Ventures and our Angel investor, we’re looking forward to making our platform scalable so we can reach as many people around the world as possible.”

Guy Weaver, Director at Praetura Ventures, added: “Dr Fertility’s ambition has impressed us since day one. They’ve already grown so much in the short time they’ve been operating, which shows us they’re gaining a lot of momentum.

“With their unique proposition in a growing market we’re confident we’re going to see great things from Lucy, Kobi and their growing team.”