Edtech specialist Prowise is opening its first division outside the Netherlands at MediaCityUK in Salford.
The company aims to recruit around 20 new employees under director Matt Daly after taking up 2,500 sq ft of space in The Greenhouse. The team will deliver sales, marketing, customer services and administrative support for the company.
Prowise has supplied education technology to UK schools since 2013. Its product range includes award-winning personal devices, software with over one million ready-made lessons and high tech touchscreens.
“Establishing Prowise UK in Manchester is a massive step for the company but we have real confidence in the UK market,” said Daly.
“The product is already relatively well known here but — through this move — we are aiming to grow our market share.
“When choosing a location, MediaCityUK stood out for us because of its strong links with both the technology and education sectors.
“Whilst we are currently a small start-up company, we anticipate fast growth and need a flexible and creative space to accommodate this, so The Greenhouse is the perfect place for us to achieve this.”
The Prowise UK team will have nine education experts operating across the regions who are ready to go out to schools all over the country and demonstrate how the Prowise products can help them.
Lynn Haime, asset manager at MediaCityUK, said: “MediaCityUK is home to over 250 SMEs in the creative, tech and media industries, and Prowise arrives with ambitious plans for growth.
“The demand for space at MediaCityUK continues to increase as we move into the second phase of our construction so it’s great to see the sustained popularity of existing flexible spaces like The Greenhouse.
“It’s symptomatic of a thriving marketplace for digital, creative and media companies, and testament to the strength of the brands we have supported here.”
Prowise UK is currently looking for lead generators to join and manage its growing sales team, as well as a technical support engineer to assist customers with the technology.