Dutch entrepreneur interested in AR unicorn
The co-founders of a tech start-up that was sold to Blippar are preparing a bid for parts of the AR company.
Layar's co-founder, Dutch entrepreneur Raimo van der Klein, told BusinessCloud he was "trying to get as much information as possible to assess the value of certain elements".
Blippar was founded in 2011 by Ambarish Mitra and Omar Tayeb and became one of the UK's tech 'unicorns' - start-up businesses with a valuation of $1 billion or more.
The business fell into administration last December after a shareholder voted against taking on additional funding, which the company said it needed to fulfil its plans.
The popular start-up had developed an augmented reality app to impose virtual images over the real world using a smartphone camera.
The company was forced to appoint administrators Paul Appleton and Paul Cooper of insolvency firm David Rubin & Partners in December after a funding dispute between investors left it unable to raise more capital.
Van der Klein's Layar, founded in 2009, developed a competing AR app which super-imposed location information through a smartphone camera.
"There is a lot of traction still for the Layar brand," he said.
His co-founder, Maarten Lens-FitzGerald, will be joining the consortium.
It is also engaging other investors and venture capitalists to raise money in a bid to reclaim Layar's former intellectual property.