PureClarity has gained £750,000 investment from the Northern Powerhouse Investment Fund.

The investment is the second within the past year from NPIF – Mercia Equity Finance and brings the total amount raised to £1.25m.

The company aims to enhance its product, speed up implementation times and step up its marketing campaigns, creating eight new jobs.

PureClarity uses artificial intelligence to analyse customers’ behaviour and deliver a personalised customer experience through product recommendations, personalised marketing campaigns, personalisation within search as well as email, helping retailers to boost online revenue.

“We are extremely excited to receive the next round of funding. Our advanced ecommerce personalisation solution is developing at a fast rate and our clients are experiencing fantastic results with increased online revenue of 26 per cent,” said CEO Paul Gibson.

“This investment reflects not only the confidence in our company growth but also the unique service we are providing within the Artificial Intelligence field.

“Our plans to advance our AI platform and extend our marketing reach globally will help facilitate and expedite this success.”

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Launched in 2017, the platform was developed by a five-strong team of IT and digital marketing specialists led by Dr Gibson. It is now used by organisations including the Royal British Legion, Norwich City Football Club and bike accessories supplier Zyro Fisher.

Emma Cross, investment executive with Mercia Fund Managers, added: “We have great confidence in the management team of this innovative business which has identified a niche in the ecommerce market.

“This latest round of funding will enable them to extend their market exposure and scale up the operation both nationally and internationally.”