eCommerce titan teams up with 3D designers
3D model marketplace CGTrader has joined forces with Canadian eCommerce giant Shopify.
As part of the integration, CGTrader will help Shopify create an all-new shopping experience using 3D modelling and Augmented Reality (AR).
The merchants on Shopify will be able to access CGTrader's services through the Shopify experts’ site.
"This integration can help businesses turn their products into a 3D visual format using the latest 3D modelling and AR technologies," said CGTrader CEO and co-founder Dalia Lasaite.
She believes 3D is the future for eCommerce and within a few years will replace a significant part of today’s 2D online shopping experience.
"Shopify has chosen us to provide the services needed to make this revolution happen as demand for 3D models in eCmmerce sector is expanding rapidly," Lasaite added.
"Companies like Shopify are 11 times more likely to sell an item or a product that has an Augmented Reality experience.
"This fact is very significant for the mobile eCommerce market, which according to Statista.com is expected to generate some $3.56 billion in 2021, a year when it is expected to make up almost three quarters of eCommerce sales."
CGTrader’s global 3D model marketplaces boasts around 1,500,000 professional 3D designers and over 710,000 models for computer graphics, virtual and augmented reality and gaming.
With CGTrader's 3D models, Shopify's store owners do not need any technical knowledge of 3D design to get a high quality 3D model for AR apps.
CGTrader is backed by investors such as Intel Capital, Practica Capital and Karma Ventures and won the Deloitte CEE Fast 50 Rising Star award 2018 for the second time in a row.
It currently has around 50 employees who comprise an interdisciplinary team of multinational experts that includes several dozen software engineers and designers.