eSports Big Data company DOJO Madness has launched a joint venture with sports data firm Sportradar to leverage eSports data for betting, broadcasters and media companies.

Bayes Esports Solutions was spun out of an exclusive partnership formed between the firms two years ago which sought to provide the market with live-odds across a whole range of online and offline eSports competitions.

Bayes Esports Solutions leverages eSports data products, including betting probabilities for operators and statistical tools and widgets for eSports broadcasters, to better explain what is happening in individual matches and to provide context, just like in traditional sports.

Martin Dachselt, Dojo Madness’s current chief technology officer, will assume the position of managing director.

“With Bayes Esports Solution, we are now fully able to utilise our technology and eSports experience to build innovative next level products for business needs in media, eSports broadcast and betting,” said Dachselt.

“The successful cooperation we had with Sportradar in the past is now giving birth to a full joint venture between both companies merging the best experiences of both parties in a fully independent business entity: deep eSports domain experience from DOJO paired with Sportradar’s global experience and relationships in the sports betting industry including integrity services and quality assurance.

“This will put us in a perfect position to take advantage of the projected 36% annual growth rate of the eSports market from about $655 million in 2017.”

Warren Murphy, managing director, betting and gaming at Sportradar, said: “The Bayes Esports Solutions joint venture is a game changer for Sportradar in an exciting and growing part of the sports economy that undoubtedly presents massive opportunities.

“In bringing together Sportradar and DOJO Madness, we bring to bear the expertise of industry leaders like Jens (Hilgers) and Martin (Dachselt) and their DOJO Madness team with our industry leading sports data business.

“Sportradar already has a firmly established pedigree in the sports betting and media space globally, supporting many hundreds of businesses around the world. Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market leading products and services for the eSports market.”