A platform for music festival experiences, which claims to be the world’s largest, will acquire Leeds-based ticketing and cashless POS platform Event Genius and consumer facing brand Ticket Arena.
The new offering, known as Event Genius by Festicket, is hoped to create an end-to-end platform for both festival organisers and fans.
It will offer ticketing, accommodation, travel and packages, marketing, data insights & analytics, access control, POS and cashless payment services, and fan engagement tools, the firm said.
Festicket, which has raised a total of $30.3m in funding, allows its users to book at over 2,000 music festivals worldwide, and a network of nearly 6,000 accommodation and travel suppliers.
The acquisition is hoped to deliver on Festicket’s mission to become “the world’s largest two-sided platform for live events” and build on recent success stories such as its exclusive UK and European partnership with US festival Coachella.
Founded by managing director Reshad Hossenally, Event Genius and Ticket Arena have collectively served more than 4.5m customers from over 120 countries.
Following the acquisition, Festicket will roll out the combined solution worldwide to festivals, concerts, clubs, sports, and family attractions.
“The acquisition transforms Festicket’s product set,” said Zack Sabban, CEO and co-founder at Festicket.
“In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and – ultimately – to bring the best possible experiences to fans.
“Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family”.
Hossenally, who will join Festicket as chief supply chain officer, added: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event.
“Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”