FilmTech start-up We Got POP has been acquired by American firm Entertainment Partners.

London-based We Got POP is a SaaS platform for workforce and production management in the film industry.

Entertainment Partners is an established workforce and production management platform for the entertainment industry.

Details of the deal were not disclosed. POP CEO McLaughlin will continue to lead its operations and will join the EP executive team.

"Bringing together [our] Central Casting [platform] with POP naturally complements our strategy to modernise and integrate the production process," said EP President and CEO Mark Goldstein.

"The POP team's solutions, with their seamless workflow for selection, hiring, management, and payment of talent and crew, will enable us to better serve our existing casting clients.

“POP will also allow us to expand Central Casting's reach across the United States and into Europe and Canada.

“POP will enable us to support our clients globally by broadening all of our production services across Europe beginning in 2021."

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POP, founded in 2014, says it has revolutionised the way background actors are found, hired, managed and paid with a casting portal that provides a digital, integrated, and secure system which has become the go-to source for film, television shows, and commercials.

The POP solutions were readily embraced by key UK production teams, capturing more than half of the UK casting business in just a few years.

Led by entrepreneur and industry veteran Kate McLaughlin, the company undertook a successful expansion into the US market with the opening of its New York office in 2017.

"There is significant alignment between POP and EP, both in our vision for a smarter industry and in our belief that technology can play a key role in driving to a better future," said McLaughlin.

"By coming together the synergies will allow each to more quickly deliver on the vision we share with our clients while simultaneously nurturing new opportunities to drive the industry forward."