Small business banking and accounting app Countingup is opening a new office in Cardiff.

The firm will focus on providing account management and out-of-hours customer support from its new Cardiff base.

The London start-up is aiming to rethink the way people and small businesses manage their finances and accounting by combining both services into a single mobile app.

Its account management team has already seen several team members join with recruitment currently underway for the customer support team at the new location.

Countingup has more than 15,000 small business customers and around 625 accountancy practice partners since it was founded in 2017.

The new office followed an initial approach from Cardiff City Council, which is targeting leading technology companies who are growing rapidly.

“Cardiff is one of the top cities in the UK for business growth,” explained Councillor Russell Goodway Cabinet Member for Investment and Development at Cardiff Council.

“Countingup with its innovative business model and a strong focus on micro-businesses and entrepreneurs should help to foster and maintain this growth.

“We are delighted to welcome such a dynamic company to the city and I am pleased my team were able to work with Countingup and encourage them to invest in our Capital city.”

Andrew Garvey, the Chief Commercial Officer at Countingup, added: “Cardiff is a growth hub for small, fast-growing micro-businesses and also has a great reputation for financial services”.

In May, Garvey told BusinessCloud that ‘big bank’ culture was holding back small business owners and entrepreneurs.