Digital money transfer firm WorldRemit has appointed a new COO in industry executive Sophie Krishnan.

Krishnan has held senior management roles at tech firms including Expedia and Trainline, where she led product, marketing and commercial teams.

She previously spent over a decade in investment and strategic advisory at Investor AB and Bain & Co in the USA and in Europe. She has volunteered for NGOs in Africa and Latin America and holds an MBA from Stanford business school.

The Westminster-based firm, founded in 2010, offers a money transfer service for migrants.

It completed a $175m Series D fundraise in June, and is now planning for global growth, including by expansion into new service areas.

Breon Corcoran, CEO of WorldRemit said of the new appointment: “I am delighted that an executive of Sophie’s calibre and industry experience has chosen to join WorldRemit at this exciting time.

“WorldRemit has been a pioneer in making money transfers as easy as sending a text and as we continue to grow and stand out on speed, service, security and value, we need strong leadership. I welcome the insight and rigour that she will bring and look forward to working with her.”

On her appointment, Krishnan added: “I am excited to be joining WorldRemit at this critical time as we move into this next phase of growth.

“World Remit is a leader in our field and we have exciting plans to accelerate our growth, help customers transfer money securely and quickly and reduce the cost to them.”