Property-focussed FinTech firm The House Crowd is to launch a £1m crowdfund on Seedrs to power the launch of its new brand new Money Mog and introduce cutting edge new tech.

The Cheshire-based firm itself offers a peer to peer lending and crowdfunding platform for people to invest in a bridging loan, a form of short-term finance, which powers the refurbishment and selling of properties.

The company said its latest round of funding will allows it create its own personal pension and capture market share in the £600 Billion ISA market.

The funds will also help to launch its new brand, which has been revealed as Money Mog, a brand targeted at millennials.

It also plans to integrate blockchain secondary market and introduce “several other tech advancements” to accelerate company growth, it said on its website.

The company is offering 3.4 per cent of its equity to investors with a valuation of £29m.

Its Seedrs public launch is penned to go live on 9 September, which will come after a private launch currently being offered registrants on the firm’s website.

The firm previously raised £1.3m in April of last year in just 24 hours.