Fletchers Solicitors has appointed a director of digital and disruption to lead a major digital transformation of the business.

James Alexander, who has previously held digital consulting roles at the likes of Accenture, will be leading a team of developers, designers, and digital innovators to build a Disruption Lab working out of St James’ Tower in Manchester.

In the newly created role, Alexander will look at how the North West firm can improve existing internal processes in order to drive greater efficiency and productivity throughout the business.

The firm said he will improve Fletchers’ digital customer experience, in addition to exploring how the business can start monetising digital innovation in its own right.

The appointment, coupled with the development of the Disruption Lab, is one of Fletchers’ first steps towards its new company vision for 2025, it said.

It will see Fletchers investing in the research and development of innovative technology, such as new AI systems to automate certain tasks currently performed by solicitors.

“Fletchers’ CEO Ed Fletcher and COO Alex Hatchman have recognised that the legal sector is ripe for technological innovation, and that there is the scope to make significant changes both internally and in terms of the services we provide for our customers,” commented Alexander.

“I am really looking forward to putting together a talented, forward-thinking team to help run the Disruption Lab, where we will have the opportunity to make tangible differences to the business. Fletchers consistently work to establish an exceptional customer-driven proposition, and this is something that I am excited to help build on using design thinking principles.”

Ed Fletcher, CEO of Fletchers Solicitors, added: “Today, it is crucial for law firms to deliver an exceptional tech and customer proposition. With that in mind, we are investing in a dedicated team to continually devise such ideas and ensure they are seamlessly delivered.

“I am in no doubt James’ team will be instrumental in taking the firm forwards as we grow over the next five years.”